Exhibitors are chosen by a renowned jury panel. Potential exhibitors submit their applications, together with photographs and sketches of prototypes, to Greenhouse. The jury panel then chooses the final exhibitors, normally about 20 schools and 35 designers/design groups.

Criteria: The jury is looking for design and concept innovations. Prototypes must not be linked to a manufacturer and must not have been exhibited at another major event (except graduation shows). There is no age limit.

Each year, approximately 40,000 visitors from the furniture and lighting industry and around 1,000 journalists from all over the world attend the Nordic region's leading design event, Stockholm Furniture Fair and Northern Light Fair.

Jens Fager is responsible for designing the layout of the hall. The UNG exhibition will also premiere at Greenhouse 2011.

The closing date for school applications is 30 June 2010

The closing date for applications by independent designers is 22 September 2010

How do I apply as an independent designer?
Post or e-mail the following information to us by 22 September 2010:
1. Anmälningsblankett.pdf (Application form) »
2. Photographs or sketches of the prototypes you would like to exhibit, together with a brief product description.
3. A sketch of how you intend to exhibit your products on the stand.
4. Your CV.
Your application can be a maximum of 5 pages.

If your application is successful, a charge of SEK 7,900 will be payable. This pays for a prepared stand measuring approx. 9 m², advertising space in two catalogues and on our website, exhibitor insurance, materials handling, and cleaning on day one.

E-mail your application to: johanna.nilsson@stofair.se
Or post it to:
Stockholm International Fairs
Stockholm Furniture Fair                                                                                                                                          
Johanna Nilsson 
SE-125 80 Stockholm, Sweden