Greenhouse is Stockholm Furniture Fair's international platform for tomorrow's design stars. It brings together up-and-coming designers, both independent ones and students attending design schools, to showcase creative and innovative products and to meet future partners, producers and the press.
Designers from all over the world are invited to apply for Greenhouse. All applications are evaluated by the Greenhouse jury, which consists of renowned people from the design industry. The jury works on the criteria of curiosity and innovation.
The Stockholm Furniture Fair includes a wide range of brands and exhibitors, of which 80 per cent are Scandinavian. It offers designers the opportunity to showcase in a highly professional environment that is well attended by both producers and the media.
The placement of Greenhouse 2024 was in Hall C. In addition to the vibrant Greenhouse, Stockholm Furniture Fair happy to introduce an arena for new design ventures, showcasing a selected line up of progressive young design brands. “This is in line with our ambition to push the industry forward. We can offer the best platform for business in Scandinavia,” says Hanna Nova Beatrice, director of SFF.
Best In Show: Greenhouse x Sight Unseen
We have teamed up with the media platform Sight Unseen to launch the new award Best in Show at Greenhouse. This offers emerging designers exhibiting at Greenhouse a unique opportunity to reach out further to the design industry and bring attention to their design. Sight Unseen are present at the fair to do the selection and jury the award during the fair. The Best in Show winner receives a feature story on Sight Unseen along with social media posts, and is communicated in all Stockholm Furniture Fair social media channels.