Fair of the future

What is the future of the trade fair?
After two years of cancelled trade fairs the design world is reassessing how to move forward. How will we launch and sell products in the future? How can the trade fair renew itself to stay on top of the game? 

Stockholm Furniture Fair has met up with key profiles in the industry such as Marcus Fairs, Eero Koivisto and Caroline BIROS to talk about what the trade fair of the future looks like.
Read all articles in our series "Fair of the future" here: 

What is the future of the fair?

Read the first summary article about the future of the trade fair.

"Sourcing cannot only be achieved staying behind your screen.”

- Caroline Biros, marketing and communications director at Maison&Objet

"There is a massive opportunity for trade fairs to bring that hybridity to events."

- Britt Berden, art director at The Future Laboratory