What is the future of the trade fair?
After two years of cancelled trade fairs the design world is reassessing how to move forward. How will we launch and sell products in the future? How can the trade fair renew itself to stay on top of the game?
Stockholm Furniture Fair has met up with key profiles in the industry such as Marcus Fairs, Eero Koivisto and Caroline BIROS to talk about what the trade fair of the future looks like.
Read all articles in our series "Fair of the future" here:
Read the first summary article about the future of the trade fair.
- Caroline Biros, marketing and communications director at Maison&Objet
- Britt Berden, art director at The Future Laboratory