Every year we assemble a visitor profile based on a visitor survey from the fair. Are you interested in reading all the numbers? Download our visitor profile here or keep on reading.
The 2023 edition of Stockholm Furniture Fair attracted 26,498 visits, of which 525 were accredited media representatives. The industry days brought about 68% Swedish and 32% international visits. The total amount of visits during the industry days reached 80% of the visits of 2020 - a strong opening note after a three years pause.
The five biggest groups of international visitors came from Norway, Finland, Denmark, UK and Germany. We also attracted many visitors from Italy, Poland, Estonia, Netherlands and the US. The three largest groups of visitors were buyers (17%), architects (16%) and designers (15%) which means that there has been an increase of visiting architects since 2020. A majority of all visitors, 67%, states that they have a big, very big or crucial impact on purchasing decisions in their business.
The total amount of exhibitors 2023 was 478, compared to 620 in 2020, which mirrors the current situation in the world. The slight loss in exhibitors is also a tendency we see world wide the first year leading fairs open after the pandemic.
The Stockholm Furniture Fair is now experiencing the highest rate of rebooking ever, with over one hundred furniture companies signing up for the Stockholm Furniture Fair 2024 just some weeks after the fair.
Stockholm Furniture Fair 2023 organised three media tours with journalists from a wide range of papers and magazines including Architectural Digest, Wallpaper, Dezeen, Design Milk, Ideat, Disegno, Intramuros, Elle decoration US and Frame to name a few. The different tours had tailor made schedules to optimise the exposure for the brands and studios visited. The agents program were made in collaboration with our partner organisation the Swedish Federation of Wood and Furniture Industry (TMF) and invited selected international architects and buyers for a meet and greet at the fair on Thursday the 9th. For the 2024 edition this program is being extended.
During the fair TMF was present with the export initiative Boundless Swedish Design. Amongst other things they organised three seminars and a tour with the Swedish Minister of Foreign Trade. Together with our partner organistaion Svenskt Trä (Swedish Wood) and Skogsindustrierna (Swedish Forest Industries) they have developed a joint roadmap for long-term sustainable development, which was discussed in the panel debate Gathering power in the industry, focusing on a a resource-efficient, bio-based furniture and interior design industry.
Please see below for selected media from SFF and SDW.
Architectural Digest: SFF and SDW Recap
Wallpaper: Stockholm Furniture Fair launches Älvsjö Gård collectible design platform
Wallpaper: Alexander Lervik's Hemvist wooden furniture was crafted using a technique for making stairs
Dezeen: Twelve highlights from Stockholm Furniture Fair 2023
Dezeen: Tableau's Func Feast exhibition aims to "bridge the gap between furniture and art"
Dezeen: Now of Never exhibition visualises the carbon emissions of common materials
Ideat Magazine: Stockholm Design Week 2023
Disegno: Designe Line: 4-10 February
Intramuros: Stockholm Furniture Fair: the double game of the Yellowdot studio
Intramuros: Stockholm Furniture Fair: 4PM, the distinguished lounge chair
Elle Decor: Our design favourites of the week explore the best of the Stockholm Furniture Fair
Frame: Our Stockholm Design Week hightlights